Simply Brilliant Taylor

Simply Brilliant Taylor

How Great Organizations Do Ordinary Things in Extraordinary Ways

The cofounder of Fast Company shows that opportunities for breakaway performance may be closer than you think.

Why should game-changing innovations and high-powered success stories be the exclusive domain of a few technology-driven start-ups or a handful of Silicon Valley billionaires? Today, argues bestselling author William C. Taylor, the thrill of radical creativity can be summoned in all sorts of industries and all walks of life, if leaders can reimagine what’s possible in their fields. Taylor goes inside fifteen unique organizations that are doing extraordinary things in some pretty ordinary fields. For example:

An award-winning hospital and healthcare system in Anchorage that has produced remarkable health outcomes among the long-troubled Alaska Native population. The secret is not advanced technology, but a renewed sense of humanity.

Miami Beach’s 1111 Lincoln Road is a parking garage that also serves as a wedding venue, shopping center, and social hub. Its design turns something drab into something fab.

USAA, the legendary financial-services brand for soldiers, teaches employees to relate to their customers by immersing them in military culture. It’s more than just a company, it’s a cause.

Pal’s Sudden Service, a fast-food chain with a cult following, delivers such unprecedented order speed and accuracy that other companies pay to learn from its success.

Taylor demonstrates that these very different organizations share a set of principles that allow them to break new ground in traditional fields. They don’t try to be the best at what others already do; they strive to be the only ones who do what they do. They don’t let what they know limit what they can imagine. They don’t just think differently from the competition, they care more as well. They understand that the allies they enlist matter more than the power they exert. By embracing these strategies, Taylor argues, leaders in any field can win big and prosper.

• Okładka: Miękka
• Stan: Używana
• Liczba stron: 256
• Rok wydania: 2016
• Wydawnictwo: Penguin Books
• Autor: William C. Taylor
• Tytuł: Simply Brilliant
• VAT: 5%
• Czas wysyłki: w ciągu 24 h
• ISBN: 9780241009185
• Indeks: ER.15.01.22

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